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Customer Success Story

Newfold Digital International unifies its technology stack with Virtuozzo Hybrid Server

Newfold

Global web-presence giant chooses Virtuozzo to simplify operations and ensure continuing service excellence for more than 550,000 customers.

Newfold
Virtuozzo provides the scalability, reliability and feature-set for multiple internal and customer use cases
Virtuozzo provides the scalability, reliability and feature-set for multiple internal and customer use cases
Having a unified technology stack reduces cost and simplifies the integration of acquisitions
Having a unified technology stack reduces cost and simplifies the integration of acquisitions
True partnership with Virtuozzo supports future innovation and growth
True partnership with Virtuozzo supports future innovation and growth
“We’re working together on the road to innovation and growth, it is a true partnership”
“We’re working together on the road to innovation and growth, it is a true partnership”
President, NewfoldDigital International

Gavin Gibson

President, Newfold
Digital International

Newfold Digital International provides a comprehensive range of web-presence solutions, including web and Wordpress hosting, email hosting, server hosting, domain name registration, online marketing tools and related web technologies, in global markets including the Asia Pacific region and the United Kingdom.

Through its primary go to market brands, Bluehost, Crazy Domains and Vodien, the company’s intuitive online solutions empower over 550,000 small, medium, and enterprise-level businesses to establish, maintain, and market their web presence.

Newfold Digital International

The challenge

Newfold Digital International was seeking a unified technology infrastructure and architecture that satisfied both external and internal requirements – a technology stack that provided their clients with complete scalability and reliability, while providing their operations team with an easy-to-maintain, technology stack that would provide both horizontal and vertical scalability to grow and evolve as customer requirements change.

The web-presence provider was previously using a combination of systems – an open-source server solution and various proprietary virtualization and storage solutions – that were built and inherited over the years. This disparate approach did not address the desired performance and management requirements. For example, the dissimilar technologies and vendors added considerable work hours and unnecessarily complicated the management of:

The technology stack itself: upgrades, end-of-life issues, security maintenance
Automation support: connectivity among the different products to maintain automation dependencies and streamline processes
Failovers: connectivity to ensure reliable redundancy

Furthermore, Newfold Digital International was on a major acquisition burst, with 13 different companies acquired over the past several years. All those disparate systems needed to be integrated into the existing IT software and hardware infrastructure and platforms, a daunting challenge that added to the already immense complexity.

Integrating those acquisitions compelled the organization to not only strengthen alignment across the business but to ensure that the technology stack would be flexible enough to serve both their and their clients’ growth requirements long-term.

Solution requirements

When choosing a unified solution, the Newfold Digital International team brainstormed every possible use case, based on internal stakeholders and customer-facing requirements. The goal was to determine a singular approach that would serve the needs of two distinct groups.

Despite Newfold Digital International possessing proprietary virtualization and cloud infrastructure technologies, it did not make commercial sense to continue using their system as it would have significantly reduced profit margins on commoditized products and services.

Only Virtuozzo presented the capabilities to fulfill Newfold Digital International’s immediate needs, with technologies that continuously evolve and are versatile enough to meet future requirements. Virtuozzo’s years of proven industry experience, also further gave the web-presence provider peace of mind. In addition, the way the Virtuozzo infrastructure was designed would enable Newfold Digital International to offer non-commoditized services while minimizing operating costs.

“Virtuozzo presented a variety of feasible options to choose from,” said Gavin Gibson, President, Newfold Digital International. “That allowed us to compare apples to apples and oranges to oranges, letting us evaluate all aspects of their technology with the other market options to come to a practical decision.”

“Working with Virtuozzo ticked all the boxes, from technology to our final commercial agreement”
“Working with Virtuozzo ticked all the boxes, from technology to our final commercial agreement”
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